Social Media Action Committee (SMAC)
Committee Purpose
ÂÜÀòÉç’s internal Social Media Action Committee (SMAC) is dedicated to educating ÂÜÀòÉç’s Social Media User Group (SMUG) on the strength of social media as a marketing vehicle and engagement platform. The committee ensures that governance, best practices, ÂÜÀòÉç’s brand/image and social messaging are unified across the university and platforms. The committee has the following goals:
- Research and discuss new social media issues and trends, and evaluate the applicability of these advances for ÂÜÀòÉç.
- Identify and create new content, plans and social media campaigns that would apply to and engage ÂÜÀòÉç’s online community.
- Support the ÂÜÀòÉç community in the use of social media, focusing on best practices.
- Assist with implementing the university’s policy and guidelines, and strive to enhance compliance.
- Improve the cohesiveness of the university’s social messaging and social brand.
Membership
The committee includes 30 representatives from across the university, including faculty, staff and students.
Meeting Minutes
Access meeting agendas and minutes.
