Timeline Element

Departmental Name Changes
Correct	Incorrect
The Department of Earth Sciences	Department of Geology
Department of Sociology and Criminology	Department of Sociology
Office of Strategy Management	Enrollment Management Operations & Administration - Division of Enrollment
Graduate College	Division of Graduate Studies
Ambassador Crawford College of Business and Entrepreneurship - second reference: Ambassador Crawford College - acronym: ACCBE	College of Business; ACCBE
Fraternity and Sorority Life	Greek Life
Information Technology	Information Services
Office of University Events and Protocol	Office of University Ceremonies
School of Peace and Conflict Studies	Center for Applied Conflict Management

BUILDING NAME CHANGES
Correct	Incorrect	Notes
The John Elliot Center for Architecture and Environmental Design	The Center for Architecture and Environmental Design
Design Innovation Hub (DI Hub on second reference)	Design Innovation HUB	(Hub not all capitalized)
Memorial Athletic and Convocation Center (MAC Center on second reference)	MACC or M.A.C.C.
Ritchie Hall	Oscar Ritchie Hall	(One-name policy for named halls)
Schwartz Center	Michael Schwartz Center	(One-name policy for named halls)
Lefton Esplanade	Esplanade
McGilvrey Hall		(Frequently misspelled)
Ambassador Crawford College of Business and Entrepreneurship (Ambassador Crawford College on second reference)	ACCBE	(No acronyms)
MACC Annex	Gym Annex
University Library	Main Library or Library	(For the name of the building)
MAC Center	MACC or M.A.C.C.
Warren Student Recreation and Wellness Center (center on subsequent references)	SWRC; Rec	(No acronyms)
University Auditorium in Cartwright Hall	Cartwright Auditorium
Kiva	KIVA	(Not capitalized)
Kent Student Center	�� Center or �� Student Center Kent Student Center Hub/HUB	(Hub not all capitalized)

URL & Page Title/Headers

By default, the URL of your page is derived from your title. We also automatically make it semantically correct and remove the junk words that search engines don’t care about, like articles and conjunctions. Note that searchers often prefer shorter URLs, so if you’re looking for click-throughs, keep it short. Search engines also do not understand how to separate words in URLs when they run together without a separator (some can’t interpret underscores, plus signs, spaces), use a hyphen between words (automatically done on pages in Drupal)
Each page should have a unique H1 that describes the main topic of the page. As the main descriptive title of the page, the H1 should contain that page’s primary keyword or phrase. You should avoid using header tags to mark up non-heading elements. It’s an outline. Use header tags to introduce what the following content will discuss.

Other Heading Tags (H Tags)

H tags (or heading tags) are HTML elements used to structure your content into a clear hierarchy, making it easier for both users and search engines to understand your page. They range from H1 to H6, with each level representing a decreasing level of importance.
- H2: Subheadings that divide the content into major sections. Use H2s to introduce key topics or themes.
- ��3–H6: Sub-subheadings that further break down content within sections. Use these sparingly to add depth where needed.
Why H Tags Matter
- For Users: Headings improve readability and help visitors quickly find the information they need.
- For Search Engines: H tags provide context about your content’s structure and priority, helping search engines understand the relevance of your page.
Best Practices for H Tags
- Use descriptive, keyword-rich headings to signal what each section covers.
- Maintain a logical structure (e.g., don’t skip from H1 to H4).
- Avoid overloading keywords in headings; focus on clarity and relevance.
- By using H tags effectively, you enhance the user experience and improve your site’s search engine rankings.

Body

In the first 100 words so that when Google crawls your page, they’ll see that the keyword you’re highlighting is an actual topic on the page. It may also help that keyword show again on the Search Engine Results Page (SERP). Then seed it another one or two times throughout the page. You want it to read naturally and not like you’re keyword stuffing.

Keywords

Google Uses , which reads the content on your page and links together related words, so for the search engine, it may not matter to them if you say “college” or ”school”, however keyword usage on the page is still important to the user.
To find the words that user’s are looking for we can use .
You can either start with a keyword in mind and get related keywords, or plug in your website and see what they suggest for keywords.
Once you have your keywords, you can run a comparison on them using a tool like Google Trends. So if Nursing School and Nursing College are the top keyword recommendations for a page, they’re pretty similar, and you may want to just choose one.

Meta Tags

All the way back in 2009, Google announced that meta descriptions (and meta keywords) have no bearing on search rankings. That’s not to say that these descriptions aren’t important for SEO, though. What displays on the SERP can entice someone to click through, and those click-through rates affect your SEO.

Images

Drupal inserts hyphens for words, but we don’t on uploaded images, so please be sure to save with hyphens before you upload. Also, if your keywords are applicable to your image, why not include it in your filename and alt text so that you show up in GIS?

Links

Part of a website’s crawlability lies in its internal linking structure. The more links, the less equity your link has, so don’t stuff a link to everything on your site on your homepage, and also keep your user experience in mind. If they click and see a page of links without quality content, they may back out and increase the page’s bounce rate, which will then affect the ranking.