The Super Bowl a grand stage for advertisers and football players alike will showcase the work of 蹤獲扦 digital media production students and alumni, this Sunday, Feb. 4, through a regional 蹤獲扦 commercial.
This years commercial, which will air in the Cleveland markets, was produced completely in-house, with 蹤獲扦 digital media production alumni and students comprising more than half of the production team.
Student Jimmy Naples, 18, juggled his production work as a dolly grip setting up lights, rigging dolly tracks for different shots, etc. with classes during the first week of the spring semester. He said he felt prepared for the challenge, thanks to hands-on experience he has already gotten at 蹤獲扦.
You can only be taught so much in class, he said, but its the on-set experience that truly teaches you how to talk, act, and perform in this industry.
Naples is co-director of Fly By Night, 蹤獲扦 Independent Films fifth feature-length film, set to premiere April 28, 2018. He drew from that experience while working on the 蹤獲扦 commercial.
From this, Ive learned to always be on top of your production and (to) be prepared for worst-case scenarios, he said. In this industry, anything can go wrong, and a lot of your time is spent problem solving.
Alumni and 蹤獲扦 employees Dustin Lee, 07, and Jon Jivan, 08, led the production crew as editor/director and director of photography, respectively. They enlisted two fellow alumni and three current students (including Naples) to work on the production.
Its probably the most high-profile accomplishment that Ive been able to work on since Ive been here (at University Communications and Marketing), Lee said. To say that we did it in less than a week, between shooting and editing, is very uncommon.
He praised the students who showed up prepared and ready to produce good work and solve problems.
Its great experience for the students, Lee said, because they get to see what its like to work on a real, paid set for a commercial.
Other 蹤獲扦 alumni involved in the production included Caroline Abbey, 13 (assistant director and production manager), and Josh Quiros, 15 (assistant camera); other students included Jay Cox, 18 (second assistant camera), and Madison Milhous, 19 (production assistant.
The commercial will also air during the Winter Olympics. Watch it below.
